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Startup & Venture Capital Club Series — Action Plan: Building a Customer-Centric Mindset

April 22 @ 10:00 am - 11:00 am PDT


When you put your customers at the center of your business, you are making an enormous contribution towards your startup’s long-term success and profitability. Simply put, “customer-centric” is a strategy that puts your customer first in order to provide a positive experience and build long-term relationships.

According to a Deloitte study, companies with a customer-centric approach are 60% more profitable than those that are not focused on the customer. Another study by Bain & Company reports that increasing customer retention rates by even 5% can boost profits by 25% to 95%.

So, how does one develop a customer-centric mindset, and what are the key drivers to becoming a customer-centric company? Join us in an interactive setting as our speaker dives into an action plan to put your startup on course to building a customer-centric mindset and a strategy to put you on a path to growing opportunities that foster customer loyalty- and boost your bottom line!



  • Brendan Lund — Chair, Corporate Department, Hopkins & Carley


  • Robin Joy— SVP and GM, Segment Marketing and Digital Sales, DocuSign
  • Kim Peretti — Group Vice President, Customer Success, DocuSign

This series is powered by Hopkins & Carley, A Silicon Valley Law Firm!