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Startup & Venture Capital Club Series — The Essentials: Your Marketing & Brand Strategy

June 24 @ 10:00 am - 11:00 am PDT


Your startup’s value proposition and product are key to your company’s success, making branding and marketing even more important as your company grows. Building a brand and marketing strategy is a process, so where do you start? In this session, our expert speaker will discuss branding basics, why it is important, and how to market your startup—from developing a strategy and connecting with your audience to measuring your success.

Whether your goal is to raise your startup’s brand awareness or acquire new customers (or both)- this session will provide you with the guidance you need to develop a strong brand and a marketing roadmap to give your company the competitive edge!



  • Brendan Lund — Chair, Corporate Department, Hopkins & Carley




Nicholas E. Adams is an international award-winning publicist, strategist, and advisor. He has served as president and ceo of NINICO Communications® since 2011 and champions the motto Power of Partnership. For over a decade, the firm has created campaigns, developed messaging and served as publicist to some of California’s most storied brands and business leaders.

Mr. Adams is a member of the Public Relations Society of America and board member of the San Jose Chamber of Commerce and Symphony San Jose. He is an active member of the Silicon Valley Capital Club, Sovereign Order of the Knights of St. John, and Rotary Club of San Jose – the region’s oldest service organization. In 2009, he took the oath of office and was appointed to the San Jose Arts Commission, where he served as a cultural ambassador on behalf of Northern California’s largest city for eight years. In 2019, the Silicon Valley Business Journal named Mr. Adams among the40 most influential people in the region under the age of 40. Mr. Adams has been featured as an industry thought leader in stories by NBC, ABC, The Mercury News, Crunchbase News, VentureBeat, PR Week, and the US Chamber of Commerce.

Under Mr. Adams’ leadership, both the Silicon Valley and Los Angeles Business Journals have named NINICO Communications® among the top public relations agencies throughout the regions. Mr. Adams has been recognized for his professional accomplishments and stewardship of the PR industry and community by the Academy of Interactive & Visual Arts, Association of Marketing Communication Professionals and Public Relations Society of America who, in 2019, named him a top agency leader of the year.

As of June 2021, Nicholas has joined Driven Capital Fund (www.driven.capital) as a Venture Partner.

This series is powered by Hopkins & Carley, A Silicon Valley Law Firm!