Did you know the ability to plan ahead and keep cool while moving allowed early woman to run down even the fastest, most vicious animal, and then club it to death when it stopped to pant? Katie loves persistent hunting. Strategy, sweat, and execution. As a Sales Strategy and Ops leader, Katie tracked movements in sales, operations, and exec behavior and predicted that friendly, efficient systems are the true foundation of accurate forecasting. And when she saw weaknesses in the Media industry, she pounced and exploited them as a co-founder of boostr, the first and only company to offer a full CRM and OMS solution for ad sales that people actually love using. Her determination is why the most forward-thinking publishers have unprecedented access to the data they need to make their most informed decisions. Katie has a cheetah for lunch every Tuesday, and she wants to share some of her recipes.